We are an Employee Experience design company.

The employee experience is the journey that an employee takes in an organisation. We help leaders to consciously design it so that inclusion is not left to chance. 

When the employee experience is left to chance, people with less power, based on their position or group identity, will most likely experience inequality, discomfort and a sense of anxiety.  This impacts how people show up at work and in their positions. 

The employee experience is designed to incorporate the emotional, intellectual, physical, social and cultural needs that must be met in order for some to perform their work well. 

Some Of Our Clients

CONTACT >

E: julia@54twentyfour.co.za 

What does 5424 mean?

"5424 is the street number of my childhood home in Orlando East, Soweto. I grew up in a low income, poor neighbourhood. I was surrounded by crime, violence, teenage pregnancy, unemployability, fatherlessness, alcoholism and many of the social ills that we face in South Africa. I am in a better place now because of women and men like Nelson Mandela who challenged the inhumane status quo of their time. 

When I founded 5424 I realised that even though the law has changed, and there's now an intolerance for overt discrimination, the underlying attitudes around certain identity groups and social norms hadn't changed much, and I experienced this mainly in the workplace. "

 

Julia Makhubela 

The Founding Story 

54twentyfour was founded by Julia Makhubela in September 2018. Julia spent 10 years of her career job hopping, unable to find a company where she could fit in. As a black female in the technology and creative industry, she struggled to experience workspaces as comfortable and inclusive. 

 

Julia was seeing and experiencing companies that were stuck using outdated ways of working and people management practices. This often led to younger workers changing jobs faster than the previous generation. It was clear that there was a mismatch between what modern day workers wanted versus what they were getting. 

 

In 2017, Julia became an Operations Director. Her core responsibility was to enable a high-performance, customer-centric culture and to transform the digital agency to be diverse and inclusive. It was in this role that Julia had an awakening, realizing that great organisations intentionally design their employee experience which influences the culture, performance, creativity and excellence. 

 

Knowing that engaging modern, diverse workers was a challenge that most organisations faced, she founded 54twentyfour.  

Our Guiding Principals 

At 54twentyfour we’re all guided by Ubuntu which translates as “a person is a person through other people”. This is why our work is grounded in human-centred practices and research on diversity and inclusion, psychology, neuroscience, as well as social and emotional intelligence. 

 

We are inspired and guided by the belief that:

 

  • It is possible for organisations to be psychologically safe and inclusive.

  • People are happy to bring their best selves to work, every day when their work brings   them joy.

  • In order to design tailor-made experiences for people, we need to fully understand those people and what makes them be.